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penumbra media & design offers a wide variety of experience and resources to communicate your corporate culture both internally and externally. Our history with Human Resources and Talent Management strategies coupled with our ability to utilize current media and technology enables a deeper partnership with our clients and complete, tailored solutions. Please contact us to schedule a consulting session or a demonstration of our capabilities.
Viral Marketing :: With the advent of YouTube and social networks like Facebook and Twitter, both positive and negative messages about your company can be forward around the world in seconds. Users tend to discuss and forwarded marketing information because it has come recommended by a friend. penumbra media & design helps you strategically tap into the viral nature of technology through video vignettes and other campaigns tied back to your product.
Internal Branding :: In every business, corporate culture influences how you operate and how your employees perceive their work environment. penumbra media & design helps you ensure internal corporate communications are consistent with you culture. Our expertise in corporate culture (through Penumbra Group, Inc.) combined with our media and design capabilities enables you to create powerful messages for your employees about your culture. Whether through videos posters, programs, or contests, your employees will understand and be excited about who they work for and why they’re here.
External Branding :: Communicate your company story to the outside world. penumbra media & design ensures your external branding is aligned with your culture, and leverages your internal branding resources when possible. Rather than creating a slick advertising campaign, we use innovative and creative ideas to tell your story in a way that compels customers rather than just entertains them.
Training :: Move beyond standard classroom training into interactive learning experiences. penumbra media & design has produced over 180 training videos from script to production for internal employee training to field sales and customer training. In addition to using DVDs, we can also stream your training online, utilizing interactive features like quizzes and progress tracking. Your company will also gain back-end insights like completion status, training compliance tracking/transcripts, and workforce skill proficiencies.
Speaking :: Bring your next meeting, workshop, or conference to life with a facilitated training session or keynote address by Matthew Hudson, Creative Sensei of penumbra media & design. Matthew’s energy and passion for the topic will get you a pat on the back for bringing him in. Every experience is customized and collaborative - delivered with you, your company and your customers in mind. All of Matthew’s speaking topics will be tailored to fit your audience. (Learn more about speaking here.)
penumbra media & design also provides your company with the following capabilities:
- Website Design and Implementation - establish your company’s presence online or train your employees
- Podcasting - produce talk shows to establish yourself as an industry expert, communicate internal company messages, publicize events, or update shareholders
Hear a sample:
- Graphic and Print Design - from logo development to posters, from concept to production
- HD Video - full 1080p HD resolution production capability for viral marketing, training, and even television
Design
Customer Experience :: Engage your customer in your brand through interactive customer experiences. penumbra media & design will design your retail store, end-cap displays, kiosks, and events to connect your customers with your company culture so they understand who you are and why they want to do business with you.
Employee Experience :: Employees are ultimately your best marketers. penumbra media & design can help you engage your employees in your brand through creative and innovative ideas. We can design a booth that allows employees to experience your end product or create a celebration event that also communicates your core values.
Retail Store Design :: The layout of your physical space, product placement, and signage should all work together to create your intended experience when a customer walks through your door. penumbra media & design brings over 40 years of retail experience to help you design the most effective store design.
Trade Show Design :: Trade shows pose the challenge of making your company visually stand out in the sea of booths, as well as being efficient with using a small space to tell your company story. penumbra media & design helps you fully leverage the opportunity to connect with customers and vendors during trade shows.
