penumbra media & design

Communicating Corporate Culture
about matthew hudson

As the creative sensei for Penumbra and penumbra media & design, I spend my days jetting around the country and looking for people who will listen to me spiel on corporate culture, retail and design (preferably those that will pay me for it.) But seriously, thanks for surfing by and checking this blog out. If you enjoy what you read, consider bringing me in for your next meeting or conference. Click here for a sample of my speaking topics.

July 2010
M T W T F S S
« Jun    
 1234
567891011
12131415161718
19202122232425
262728293031  

The Paradigm Shift Series - Join a Movement

Posted By Matthew Hudson on June 3, 2010

Join a Movement. I think this is one of the tough ones for everyone – especially those prideful people like me. If you are truly going to be obedient to God, then you have to stop trying to start a movement in your city. I’ll bet that got your attention. After all, isn’t a movement to Christ what our city needs more than anything? Well, yes it does. But the movement is already there. The paradigm shift here is away from programming and planning and creating a movement in the name of Jesus toward looking for and joining God’s movement in your city right now. I think we have all been part of small groups who want to change the world. And I think many of us are so thankful for the blessing of salvation and the relationship of our Savoir that we want to do things for Him out of love and appreciation. Our thoughts may be in the right direction – bringing people to Jesus. But our hearts are out of alignment. Go back to Matthew 28:29, we are called to make disciples. We are not called to start a movement. We are called to love. And the best way to love God is through obedience.


I am especially guilty of this one. I cannot tell you the number of ministry groups I have been part of starting over the years. Or the amount of clever “seeker” events I have helped plan with creative themes, logos and t-shirts. How disappointing to Him I must have been. How disappointing to Him I am now if I believe that City Church is anything more than His movement in the city of Fort Worth.

When we started our journey, our focus was on targeting downtown. But after we let go, stopped planning and let ourselves join God’s movement versus starting our own, something amazing happened. In our first five Villages – none of them were downtown. God’s movement is for the city, but in His way, not ours. We did not start City Church as a new movement for the city. We looked for what God was already doing and joined in. (This philosophy is true for our global missions as well. Now there is a real paradigm shift!)

But remember the pride comment a few paragraphs before? Even as we write this, we wonder if this magazine is prideful. Are we doing this to get attention? Are we trying to show the other churches in the city how cool we are? I can honestly say as I write this, the answer is no. But I can also honestly say that for most of my life, the answer would have been, yes. Since we have started City Church, there have been people from all over the US (and even outside US) who have contacted us and asked Ben, “Tell me how it works?” “How did you come up with it?” “What is your plan?”

The answer is simple. First, you have to shift your paradigms. You have to love as Jesus did and be obedient. And you have to commit yourself to a lifestyle modeled by the apostles in the first churches. And you have to begin with believing it is His movement, His church, His people, His plan.

The city doesn’t need any more clever programming. It doesn’t need any new ideas. It just needs God’s people to live out His ideas – the ones He gave us – the ones that were modeled for us by the apostles in Acts.

The Paradigm Shift Series - Your Mission Field

Posted By Matthew Hudson on May 30, 2010

Your Mission Field. For most of us, we see missions as something we do in other parts of the world. Perhaps it is a short-term trip to a foreign country or maybe just a week in a town devastated by a disaster or poverty. If we believe in God’s sovereignty, then we must accept the fact that the place he has us living right now – be it an apartment, dorm room or home, be it temporary or permanent. This place is your mission field.


This shift corresponds with the first one – belonging enables believing. Get to know your neighbors. You know, those people who live around you that you see on a regular basis but do not know their names. God put you in their midst so that they might get a glimpse of Him through you. This also connects to the last shift. These people are not projects. They are people. Do life with them and get to know them. Earn the right to discuss spirituality by meeting them where they are without judgment. This is what our city is missing. The simple fact is that more of your neighbors are former church-goers who gave up or got disillusioned than are simple non-believers. They believe in God, but have no relationship. And they have been so burned by the “church” that the topic of church or spirituality is out of bounds with them – at least not until they see you are different or they can trust you.

The Paradigm Shift Series - People are Not Projects

Posted By Matthew Hudson on May 27, 2010

People are not Projects. This is one of Ben’s favorites. We typically look at someone, analyze their situation, their problems, their needs, etc and then we do the worst thing possible. We try to “fix” them. Non-believers do not need “fixing.” Believers do not need “fixing.” They both need Jesus. Period and end of sentence.


Okay, end of sentence, but not end of paragraph. This one is easier written than done. It almost feels weird as a believer to not see the world around you and feel for them, knowing that they are missing out on the most important part of life. But that is not the shift here. Think of it this way. When you have had a hard day or a bad situation at work or school, it helps if you can talk about it. The thing that drives you crazy is after you have told your story, the person says, “here’s what you need to do.” They try to fix you. Frustrating right? Imagine being the person in the cube next to yours as work or in the seat next to you in class or the mom on the bench next to you at the park – these people have pain, hurt and holes in their lives that can only be filled with Jesus. But it is His job to fill those holes and heal them – not yours, not mine.

Try to shift and start seeing people as people. Nothing more. Love them. Serve them. Meet them where they are in life. This is what God asks of us and this is what they need. It also helps with belonging if everyone understands you do not have to be “fixed” to belong. Life is messy. Family is messy. And churches tend to hide this part for fear that the world around them will reject Jesus because of it. Please show us where it says that in Scripture?

The Paradigm Shift Series - Church Planting

Posted By Matthew Hudson on May 24, 2010

Church Planting. There are actually two considerations here. The first is this – we do not plant churches, we plant Villages. Paul went from city to city and house to house gathering people into community and putting them on mission for their neighborhood. He did not order a demographic study of the town, find an abandoned Wal-Mart building, put up banners, pass out flyers, and go on TV and radio announcing the new church. He stayed in homes, ate meals together, lived in community with them and preached and lived the Gospel.


We do the same. Our focus is on one person or family at a time –one block at a time. Your mission field is your neighborhood (more on that later.) It starts by planting a Village of people who live out our identities (God, Family, Mission) together. And from those people, a group being “sent” out to plant another Village. If we follow this, eventually, we have Villages all over the city. Villages full of people and people = Kingdom.

The second part is that we never stop planting. During our core group sessions before the launch, the question was asked, “When do we stop being a church plant and become a true church?” What a great question. It’s one of those planning questions we all are thinking, but not everyone asks. It was a watershed moment for us as a small group. It was the moment when we got to say this – we never stop planting.

Too many churches today get “planted” and then the team moves on to the next town to “plant” another church. We mark our scorecards and pat ourselves on the back and take pride in the advancement of the Kingdom we have caused. It’s similar to the many mission trips around the world where a team comes back with a number of people they have “saved” for the Kingdom. The fact is if you add up all the counts from all the teams, we have saved the world over a few times already.

The biggest mistake a church can make is to make itself so planned and programmed that it no longer needs Jesus! Look around. It’s happening all the time!

To be part of City Church means you are part of a plant – not just today or for the first year, but for all time. (Or at least until His return.)

The Paradigm Shift Series - Church Planting

Posted By Matthew Hudson on May 24, 2010

Church Planting. There are actually two considerations here. The first is this – we do not plant churches, we plant Villages. Paul went from city to city and house to house gathering people into community and putting them on mission for their neighborhood. He did not order a demographic study of the town, find an abandoned Wal-Mart building, put up banners, pass out flyers, and go on TV and radio announcing the new church. He stayed in homes, ate meals together, lived in community with them and preached and lived the Gospel.


We do the same. Our focus is on one person or family at a time –one block at a time. Your mission field is your neighborhood (more on that later.) It starts by planting a Village of people who live out our identities (God, Family, Mission) together. And from those people, a group being “sent” out to plant another Village. If we follow this, eventually, we have Villages all over the city. Villages full of people and people = Kingdom.

The second part is that we never stop planting. During our core group sessions before the launch, the question was asked, “When do we stop being a church plant and become a true church?” What a great question. It’s one of those planning questions we all are thinking, but not everyone asks. It was a watershed moment for us as a small group. It was the moment when we got to say this – we never stop planting.

Too many churches today get “planted” and then the team moves on to the next town to “plant” another church. We mark our scorecards and pat ourselves on the back and take pride in the advancement of the Kingdom we have caused. It’s similar to the many mission trips around the world where a team comes back with a number of people they have “saved” for the Kingdom. The fact is if you add up all the counts from all the teams, we have saved the world over a few times already.

The biggest mistake a church can make is to make itself so planned and programmed that it no longer needs Jesus! Look around. It’s happening all the time!

To be part of City Church means you are part of a plant – not just today or for the first year, but for all time. (Or at least until His return.)